This month, red is everywhere. An ambassador of love, romance and passion on nearly everything (roses, greeting cards, Oreo filling). It’s also a hue with the incredible superpower to influence how our brains perceive one another. A string of studies in color psychology (it’s a thing) have found both men and women rate someone they think is attractive as even more so when that person is wearing red. The scarlet shade literally sways the eye of the beholder. It’s certainly not a color you wear if you want to go unnoticed. So in the name of attraction, we combed local stores to find beautiful red clothing, accessories, and makeup. Why not wear one and test the science? Or surprise your beloved with one to remind them of your heart’s desire. On Valentine’s Day, love wins.
KNIT BLAZER Kinross cashmere notch-collar blazer in crimson, $385, Halls Kansas City in Crown Center
Give the gift of a warm embrace with this crimson blazer inspired by menswear. It’s modern and elegant.
BAG Longchamp Penelope tote in ruby, $880, Halls Kansas City in Crown Center
Scarlet pebble leather punches up the classic, clean lines of this tote.
SUNGLASSES Barton Perreira Dalziel gradient cat-eye sunglasses in red, $515, Brookside Optical in Prairie Village
The perfect modern-retro hybrid, these red sunglasses are sure to induce a rosy outlook that lasts longer than a dozen roses.
WATCH Niall GMT Stadium Series Home timepiece, $4,450, Niall on the Country Club Plaza
If your Valentine’s love runs deep for the Chiefs, this unisex watch could be for him or her. Just 47 will be produced and you can choose from more than 10 different straps.
SHOES Josef Seibel Caspian in dolomite red sneakers, $120.
Head over heels for sneakers (or for a sneaker lover)? This red footwear is a match made in heaven. Bob Jones Shoes in the Crossroads
WHITE JEANS & TEE Majestic Filatures short-sleeve cotton crewneck T-shirt, $100, Clique Boutique in Prairie Village
Citizens of Humanity Emerson slim boyfriend in glacier, $188. White jeans and a classic tee are the perfect canvas for all that red.
True love’s kiss should be red, right? MAC Cosmetics’ Ruby Woo lipstick is a much-adored blue-red that flatters most skin tones; it’s extra matte, extra pigmented and stays put for hours.
NAIL POLISH Hoopla mini-polish in Love Letter, $10, Hoopla Studio in the Fairway Shops
A straight up, classic cherry-red polish dries smooth and shiny. It’s bold and sultry on long, rounded nails, sporty and chic on shorter ones.
RAIN BOOTS Dav Bonnaroo brick-red rain boots, $65, Webster House in the Crossroads
As whimsical as candy hearts, but way more practical. These rain boots have a removable fleece lining so they’re equally comfy on cold snowy or warm rainy days.
HAT Parkhurst classic Canadian beret, $16, Bob Jones Shoes in the Crossroads
The French do love and romance better than anyone, oui? Say je t’aime with this classic red beret.
NECKLACE Jet Couture multi-strand coral necklace with jade clasp, $550, Webster House in the Crossroads
In love and in jewelry, more is more. This coral necklace is striking thanks to 11 strands of variously sized beads.
DRESS Donna Morgan bell-sleeve sheath dress in Tincture Red, $118, Miriam Garvey in the Fairway Shops
Whether it’s your first date or your 500th, Donna Morgan’s bell-sleeve sheath dress is flirty and flattering.